Terms & Conditions

01 Acceptance of Terms

By accessing or using abidmomin.com (the “Website”), you agree to be bound by these Terms & Conditions (“Terms”). If you do not agree to all of these Terms, you must not use the Website.

These Terms apply to all visitors, readers, clients, and anyone who accesses or uses the Website or engages the consulting services of Ataulla Momin (“Consultant”, “we”, “us”, or “our”).

These Terms should be read alongside our Privacy Policy and Disclaimer, which are incorporated by reference.

02 Services

AbidMomin.com provides information about the following consulting services:

• Paid Media Audit & Optimisation — review of Google Ads, Meta Ads, and LinkedIn Ads accounts with a prioritised action roadmap.
• MarTech Implementation — setup and optimisation of Pardot, Marketo, Salesforce Marketing Cloud, and Salesforce CRM.
• Fractional Demand Generation Leadership — embedded, part-time demand generation strategy and execution on a monthly retainer basis.

The Website also publishes free educational content including blog posts, tools, and downloadable resources related to B2B marketing and demand generation.

All paid consulting engagements are governed by a separate written proposal and Statement of Work (“SOW”) agreed between the Consultant and the client prior to commencement of work.

03 Website Use

3.1 Permitted use

You may use this Website for lawful personal and business purposes only. You are permitted to:

• Browse and read website content for personal or professional information
• Download free resources made explicitly available for download
• Submit enquiries through the contact form
• Share links to website pages on social media or by email

3.2 Prohibited use

You must not:

• Copy, reproduce, or republish any website content without prior written permission
• Use the Website for any unlawful purpose or in a way that infringes the rights of others
• Transmit spam, malware, or any harmful or disruptive content
• Attempt to gain unauthorised access to the Website or its servers
• Scrape, crawl, or systematically extract data from the Website without permission
• Use the Website in any way that could damage, disable, or impair its operation
• Misrepresent your identity or affiliation when making enquiries

04 Intellectual Property

All content on this Website, including but not limited to text, articles, blog posts, graphics, logos, icons, images, templates, tools, and the overall design, is the intellectual property of Ataulla Momin unless otherwise stated.

This content is protected by applicable Indian and international copyright laws. You may not reproduce, distribute, modify, create derivative works from, or commercially exploit any content from this Website without prior written permission.

4.1 Limited licence for personal use

You are granted a limited, non-exclusive, non-transferable licence to access and view the Website content for your own personal or internal business use. This licence does not include the right to resell, redistribute, or sublicense any content.

4.2 Free resources and templates

Downloadable resources (templates, checklists, guides) marked as free are provided for your personal and business use. You may not resell, repackage, or redistribute these resources as your own work.

4.3 Client work product

Deliverables produced under a paid consulting engagement (reports, roadmaps, frameworks, dashboards) become the property of the client upon receipt of full payment, unless otherwise specified in the SOW. Pre-existing methodologies, frameworks, and tools developed by the Consultant remain the Consultant’s intellectual property.

05 Consulting Engagement Terms

These general terms apply to all consulting engagements. Specific terms, deliverables, timelines, and fees are set out in the individual proposal and SOW for each engagement.

5.1 Engagement commencement

A consulting engagement begins only after: (a) the client accepts a written proposal, (b) the initial payment is received as per the agreed payment schedule, and (c) necessary account access is granted by the client.

5.2 Client responsibilities

The client agrees to:

• Provide timely access to ad accounts, CRM systems, analytics platforms, and other tools required for the engagement
• Respond to requests for information, feedback, and approvals within agreed timeframes
• Ensure all information provided is accurate and complete to the best of their knowledge
• Ensure they have authority to grant access to all systems and data shared

5.3 Consultant responsibilities

The Consultant agrees to:

• Deliver services as described in the agreed proposal and SOW
• Maintain confidentiality of all client data and business information
• Use client account access only for agreed audit and optimisation purposes
• Not make changes to live campaigns or accounts without explicit written client approval
• Communicate proactively regarding progress, blockers, or scope changes

5.4 Scope changes

Any changes to the agreed scope of work must be discussed and agreed in writing before additional work commences. Additional scope may attract additional fees, which will be agreed in advance.

06 Payment Terms

6.1 Standard payment schedule

Unless otherwise agreed in writing:

• Project-based engagements: 50% upfront upon acceptance of proposal; 50% upon delivery of final deliverables.
• Monthly retainers: Payment due on the 1st of each month, in advance of services for that month.

6.2 Accepted payment methods

Bank transfer (NEFT/IMPS/RTGS for India), PayPal, or wire transfer for international clients. Payment details are provided in the invoice. USD equivalent is available for GCC and international clients.

6.3 Late payment

Invoices unpaid beyond 14 days of the due date may result in suspension of services until payment is received. The Consultant reserves the right to charge interest on overdue amounts at 1.5% per month.

6.4 Refund policy

Upfront payments are non-refundable once work has commenced. If an engagement is cancelled before work begins, upfront payments will be refunded in full within 7 business days. If the Consultant is unable to deliver agreed services due to reasons within the Consultant’s control, a pro-rata refund will be provided.

6.5 Taxes

All fees are exclusive of applicable taxes. Indian clients will be charged GST at the applicable rate. International clients are responsible for any taxes, duties, or withholding applicable in their jurisdiction.

07 Confidentiality

Both parties agree to keep confidential all non-public information received from the other party in the course of a consulting engagement, including but not limited to:

• Ad account data, campaign performance, and spend information
• CRM data, lead volumes, and pipeline information
• Business strategy, pricing, and commercial terms
• Client and prospect lists
• Any information marked as confidential or reasonably understood to be confidential

Confidential information shall not be disclosed to third parties without prior written consent, except as required by law.

This confidentiality obligation survives termination of the consulting engagement for a period of two (2) years.

08 Disclaimers

8.1 No guaranteed results

Marketing and advertising outcomes depend on many factors outside the Consultant’s control, including market conditions, platform algorithm changes, competitive dynamics, budget levels, and product-market fit. The Consultant does not guarantee specific results including lead volumes, CPL targets, ROAS figures, or revenue outcomes.

8.2 Website content accuracy

Blog posts, guides, and educational content on this Website represent the Consultant’s views and experience at the time of writing. The digital marketing landscape changes rapidly. Content may not reflect the most current platform policies, features, or best practices. Readers should verify information independently before acting on it.

8.3 Third-party platforms

The Consultant is not affiliated with, endorsed by, or a representative of Google, Meta, LinkedIn, Salesforce, Adobe Marketo, or any other platform mentioned on this Website. Platform features, pricing, and policies are subject to change without notice.

For full disclaimer details, see our Disclaimer page.

09 Limitation of Liability

To the maximum extent permitted by applicable law, the Consultant shall not be liable for:

• Any indirect, incidental, special, or consequential damages arising from the use of the Website or consulting services
• Loss of profits, revenue, data, or business opportunities
• Damages resulting from reliance on Website content or blog posts
• Interruption of business or loss of goodwill
• Actions or omissions of third-party platforms (Google, Meta, LinkedIn, Salesforce, etc.)

In any case, the Consultant’s total liability arising from a consulting engagement shall not exceed the total fees paid by the client for that specific engagement in the three months preceding the claim.

Nothing in these Terms excludes or limits liability for fraud, death or personal injury caused by negligence, or any other liability that cannot be excluded under applicable law.

10 Advertising on This Website

This Website participates in the Google AdSense programme. Google AdSense serves advertisements to visitors based on their interests and browsing history. These ads are clearly displayed as advertisements.

The Consultant does not control which specific ads are displayed. The presence of an advertisement on this Website does not constitute an endorsement of the advertiser or their products or services.

The Website also participates in affiliate programmes for marketing tools and software. Where a link to a third-party product or service may result in a commission being earned, this will be disclosed in accordance with applicable advertising standards. See our Disclaimer for full affiliate disclosure.

11 Third-Party Links

This Website may contain links to third-party websites, tools, and resources that are not owned or controlled by the Consultant. These links are provided for convenience and informational purposes only.

The Consultant has no control over the content, privacy practices, or availability of third-party websites and accepts no responsibility for them. Visiting a linked website is at your own risk. We encourage you to review the privacy policies and terms of any third-party site you visit.

12 Termination

12.1 Website access

The Consultant reserves the right to terminate or suspend access to the Website at any time, with or without notice, for any conduct that violates these Terms or is harmful to other users, the Consultant, or third parties.

12.2 Consulting engagements

Either party may terminate a consulting engagement by providing 14 days’ written notice. Upon termination:

• The client is responsible for fees for work completed up to the termination date
• The Consultant will deliver all completed work product within 7 business days of termination
• All access credentials provided to the Consultant should be revoked by the client promptly upon termination
• Confidentiality obligations continue as per Section 7

The Consultant may terminate immediately without notice if the client engages in fraudulent, abusive, or illegal conduct.

13 Governing Law & Dispute Resolution

These Terms are governed by and construed in accordance with the laws of India. Any disputes arising from these Terms or the use of the Website shall be subject to the exclusive jurisdiction of the courts of Bangalore, Karnataka, India.

Before initiating any formal legal proceedings, both parties agree to attempt to resolve disputes amicably through good-faith negotiation. If a dispute cannot be resolved within 30 days of written notice, either party may pursue formal legal remedies.

14 Changes to These Terms

The Consultant reserves the right to update or modify these Terms at any time. Changes will be posted on this page with an updated “Last updated” date. Material changes will be notified via a notice on the Website homepage.

Your continued use of the Website after changes are posted constitutes acceptance of the revised Terms. If you do not agree to the revised Terms, you should stop using the Website.

15 Contact Us

If you have any questions about these Terms & Conditions, please contact: