Build your demand gen system.
I work with B2B companies on three things: auditing what's broken in your paid media, setting up your MarTech to actually work, or joining your team as a part-time demand gen lead. No retainer minimums. No agency markup. Direct work with me.
Paid Media Audit & Optimisation
A structured audit of your Google Ads, Meta Ads, and LinkedIn Ads accounts to diagnose waste, inefficiency, and missed opportunity. You get a prioritised roadmap for the next 90 days with the specific changes that will move the needle on CPL and pipeline.
Ideal for: Companies burning ₹2L–₹50L/month on paid media but not seeing results, or teams that don’t have an in-house performance marketing expert.
What’s included
- Comprehensive account audit (Google, Meta, LinkedIn)
- CPL vs benchmark analysis
- Waste spend identification and recovery plan
- Landing page health check and CRO recommendations
- Attribution & tracking audit (GA4, GTM)
- Competitive positioning analysis
- 90-day prioritised action roadmap
- Final findings presentation & Q&A call
Not included
- Implementation of recommendations (optional, billed separately)
- Ongoing campaign management
- Website design or technical fixes
MarTech Implementation
Your Pardot, Marketo, or Salesforce Marketing Cloud is either not set up at all, or it’s set up wrong. Lead scoring is broken. MQLs aren’t flowing to sales. Your CRM integration is a mess. I fix these problems systematically, then hand over a fully operational, documented system to your team.
Ideal for: Companies that invested in MarTech but never built the system, or need to overhaul a broken implementation.
What’s included
- Full platform audit (Pardot / Marketo / SFMC)
- Lead scoring model design & implementation
- MQL → SQL conversion workflow setup
- Salesforce CRM sync configuration & testing
- Email nurture journey templates
- Landing page builder integration (if applicable)
- Reporting dashboard setup (Marketo lead analytics, etc.)
- Team training & documentation handover
- 30 days post-launch support
Not included
- Ongoing platform management beyond 30 days
- Content creation for email campaigns
- Salesforce customisation beyond lead sync
Fractional Demand Gen Lead
You need a senior demand gen strategy and execution, but don’t need a full-time hire yet. I join your team for 15–20 hours per week to own your paid media strategy, nurture workflows, and pipeline growth. You get my experience without the full-time cost and commitment.
Ideal for: Series A–B SaaS companies, or larger companies that need short-term demand gen leadership to scale a specific channel.
Note: I take on a maximum of 2 fractional clients at any time. This ensures focus and real results — not stretched thin across five companies.
What you get
- Fractional ownership of demand gen strategy
- Google Ads, Meta Ads & LinkedIn Ads strategy & execution
- Lead scoring & MQL → SQL process optimisation
- Paid media account management & optimisation
- Weekly strategy syncs with your team
- Monthly performance reporting & roadmap
- Direct access to me (not a junior resource)
- Marketing ops support (GA4, GTM, MarTech setup)
What it’s not
- Full-time CMO or marketing manager role
- Content creation or brand strategy
- Sales team coaching (though I work closely with sales)
- Email list building or SEO services
Commitment
Minimum 3-month engagement. Either party can terminate with 30 days’ written notice after the initial 3 months.
Which service is right for you?
Start with the audit if you’re unsure where to begin. Then either implement MarTech or bring me on as fractional depending on your needs.
Pricing for India, GCC & APAC
All pricing is based on scope and market. Email ataullamomin@gmail.com with your region and needs to get an exact quote.