About Ataulla Momin — B2B Demand Generation Consultant | AbidMomin.com
The person behind the work

12 years building pipelines. Not just running campaigns.

I am Ataulla Momin — a revenue-focused B2B marketing consultant based in Bangalore. I help companies across India, GCC, and APAC build demand generation systems that connect paid media spend directly to pipeline and revenue — not just clicks and impressions.

My story

From engineer to pipeline builder

I started my career with a Bachelor's in Electronics and Communication Engineering from VTU, Belgaum. But I was drawn to marketing — specifically the intersection of data, systems, and business growth. I joined Explara.com in 2012 and spent four years building my foundation in SEM, tracking, and performance analytics across Google, Bing, LinkedIn, Meta, and Twitter.

What I learned early: most companies treat paid media as a tap you turn on and off. The best companies treat it as a system — one connected to their CRM, their nurture workflows, and their sales team's pipeline. That insight has shaped every engagement I have taken on since.

At Stanch Co., I ran growth campaigns for clients in UAE and Singapore — delivering 30,000 leads in 60 days for one client while reducing acquisition cost by 35%. At Tricog Health, I scaled Meta and Google Ads to deliver 10x qualified lead growth with a 12% B2B conversion rate — one of the highest I have seen in Indian healthtech.

Then came five years leading regional demand generation at scale. At Kuehne+Nagel, I managed marketing operations across five APAC markets using Marketo and Salesforce CRM, improving lead quality by 50%. At Al-Bahar — Caterpillar's authorised GCC dealer — I owned a ₹25M+ annual paid media budget across UAE, Qatar, Oman, Bahrain, and Kuwait, driving 20% month-on-month qualified lead growth.

"Most B2B companies are solving the wrong problem. They focus on getting more leads when 70% of MQLs never get followed up within 24 hours."

Today I work independently — helping B2B companies build the demand generation and MarTech systems they need to scale. I work with a small number of clients at a time (never more than three) so the work stays focused and results are measurable.

My approach is simple: audit what you have, diagnose what is broken, fix it systematically, and tie everything back to pipeline and revenue. No vanity metrics. No agency markup. You work directly with me.

Outside of work, I am based in Bangalore — available for remote engagements across India, GCC, and APAC, and occasionally onsite in the UAE. Want to see the numbers? Read my case studies →

Career timeline

Where I built my expertise

NOW
2025 – Present
AbidMomin.com — Independent Consulting
Demand Generation & Performance Marketing Consultant
Working with B2B companies on paid media audits, MarTech implementation (Pardot, Marketo, SFMC), and fractional demand gen leadership. Clients across India, GCC, and APAC.
ConsultingPaid MediaMarTechFractional CMO
GCC
July 2023 – May 2025
Al-Bahar · Caterpillar Authorised Dealer
Digital Marketing Lead — GCC Region
Led regional demand generation across UAE, Qatar, Oman, Bahrain, and Kuwait. Managed ₹25M+ annual budget. Drove 20% MoM increase in qualified leads. Implemented Pardot and SFMC workflows for MQL→SQL pipeline.
Google AdsMeta AdsLinkedIn AdsPardotSFMCGCC
APAC
April 2021 – March 2023
Kuehne+Nagel
Digital Project Manager — APAC Region
Owned marketing operations across Singapore, Malaysia, Indonesia, Philippines, and India. Managed Marketo and Salesforce CRM integration. Improved LinkedIn lead quality score by 50% through targeting and scoring optimisation.
MarketoSalesforce CRMLinkedIn AdsAPACLead Scoring
2019
August 2019 – March 2021
Tricog Health
Digital Marketing Manager
Scaled Meta and Google Ads to deliver 10x growth in qualified leads. Achieved 12% B2B conversion rate through CRO and audience segmentation. Built 20K+ professional community for inbound demand generation.
Meta AdsGoogle AdsCROHealthtech
2016
October 2016 – July 2019
Stanch Co.
Partner – Growth Marketing
Delivered 30,000 leads in 60 days for a UAE client, achieving 5x revenue growth. Reduced acquisition cost by 35% via PPC restructuring. Led SEO initiatives improving rankings to Page 1 for a Singapore project.
PPCSEOUAESingaporeAffiliate
2012
November 2012 – September 2016
Explara.com
Digital Marketing Specialist
Managed SEM across Google, Bing, LinkedIn, Meta, and Twitter. Implemented GA, GTM, and advanced tracking frameworks. Introduced structured A/B testing and performance experimentation models. Where the foundation was built.
SEMGAGTMA/B Testing
Areas of expertise

Where I go deep

Performance marketing
Google Ads95%
LinkedIn Ads (B2B)92%
Meta Ads90%
Budget pacing & ROAS93%
CRO & landing pages85%
MarTech & operations
Pardot / SFMC92%
Marketo88%
Salesforce CRM85%
GA4 & attribution90%
Lead scoring & MQL→SQL94%
How I work

The principles I work by

📊
Revenue over vanity
Impressions, clicks, and reach are means to an end. Every engagement I take on is measured by pipeline generated and revenue attributed — not traffic or follower counts.
🔧
Systems over tactics
A one-off campaign fix fades. A properly built demand gen system — lead scoring, nurture workflows, attribution, and handoff — compounds over time. I build systems, not just campaigns.
🎯
Focused client roster
I work with a maximum of 2–3 clients at any time. You get my full attention — not a junior account manager. This is non-negotiable. Depth over breadth, every time.
🔍
Diagnose before prescribing
I never recommend a solution before understanding the problem. Every engagement starts with an audit — of your accounts, your CRM data, your attribution, and your handoff process.
📐
Transparency in reporting
You will always know exactly what your marketing spend is generating. I build executive dashboards tied to pipeline, not slides full of reach and engagement numbers.
🌎
Regional market fluency
India, GCC, and APAC each behave differently — in audience behaviour, platform costs, and buying cycles. I have run campaigns in all three and know what actually works where.
Geographic reach

Markets I have worked in

🇮🇳
India
Bangalore · Pan-India
Home base. Deep experience in B2B SaaS, healthtech, and logistics. Available onsite across metros.
🇦🇪
GCC Region
UAE · Qatar · Oman · Bahrain · Kuwait
2 years leading demand gen for Caterpillar's GCC dealer. Deep understanding of B2B buying behaviour and platform costs in the region.
🇦🇸
APAC
Singapore · Malaysia · Indonesia · Philippines
2 years at Kuehne+Nagel APAC. Cross-regional campaign management and Marketo operations across five markets.
Education

Academic background

BE
Bachelor of Engineering — Electronics & Communication
Visvesvaraya Technological University (VTU), Belgaum
Graduated 2011

An engineering background sharpened my ability to think in systems, analyse data rigorously, and build structured frameworks — skills I apply daily in marketing automation and attribution modelling.

Want to see how this experience translates into results? Read my case studies →